Mallory Sikes
My Personal Profile
I am an experienced Marketing Professional who thrives in a fast-paced, constantly evolving work environment. Nothing satisfies me more than exceeding goals, like achieving my private pilot's license at the youngest age possible (17) or graduating college early (3.5 years). I am a calculated risk-taker and find great joy in success.
Professional History
My Experience
April 2020 - Present
Marketing Director
Hodge & Kittrell Sotheby's International Realty
Raleigh, NC | Chapel Hill, NC
• Act as manager of the marketing team
• Manage company website and successfully increased website traffic by 30% in first year
• Manage brand standards and marketing projects for 90 real estate brokers
• Provide marketing training to incoming agents
• Manage Google Analytics and Google Ads campaigns
• Manage social media accounts and paid advertising
• Write and distribute press releases
• Create detailed marketing plans for all luxury listings
• Design all company ads and branding materials using Adobe Indesign, Illustrator and Photoshop
December 2014 - March 2020
Marketing Director
BC Wood Properties
Lexington, KY
• Acted as manager of the marketing team
• Designed and edited property site plans for 37 shopping centers
• Designed marketing materials including offering memorandums using Adobe InDesign
• Started affiliate marketing agency, REnew Media, to help 600+ tenants with digital marketing
• Wrote and distributed press releases
• Created and distributed e-blasts to promote retail spaces for lease
• Attended real estate trade shows across the United States to promote BC Wood Properties
• Managed website & social media accounts
September 2012 - May 2014
Communications Director
American Pharmacy Services Corporation
Frankfort, KY
• Handled all communication with 430 APSC shareholders
• Served as editor of a monthly newsletter distributed to over 430 pharmacies
• Composed and distributed pharmacy-related email blasts to APSC shareholders
• Designed APSC advertisements for multiple pharmacy association publications
• Managed APSC website and social media interfaces
• Managed membership database using Memberclicks Association Management Software
• Coordinated and promoted APSC’s continuing education programs for pharmacists
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Portfolio
